Building Your Practice
LawPrac.net is innovative in approach to delivering direct mail marketing resources to attorneys. It is committed to assisting lawyers in providing information about their legal services effectively and promptly, enabling those in need of legal services to make an informed decision regarding legal counsel.
Direct Mail -- Mixing the Right Ingredients
To reach new customers or drum up business with established ones, you can't afford to overlook direct mail marketing. It's affordable, highly targeted, and fairly easy to do.
Direct mail works best when you can clearly identify your audience. Getting your message in front of the right audience is the most critical element in the mix.
Unlike your Website or a yellow page ad, direct mail is an "active" format. A direct mail piece in their mailbox is an intrusive tap on the shoulder that online-only activities don't allow.
When done properly, a good direct mail piece will stand out even in a crowded mailbox, grab customers' attention and incite them to act. That's the intrusive nature of direct mail that no other marketing tactic can emulate.
The power of direct mail marketing increases exponentially when combined with the power of the internet.
LawPrac combines the power of an online strategy with the tried and true direct mail marketing campaign.
Direct Mail Advantages
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Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It's as simple as counting the inquiries you received.
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You don't have to be a Direct Mail expert with a big budget to advertise with the mail. With a little know-how, you can create your own professional-looking Direct Mail piece.
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The secret to advertising is to get the right message to the right people at the right time. Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer.